Are you looking for an effective way to grow your business’ brand awareness, number of new customers, and website traffic? Then you should be on social media! Check out our social media marketing service and build a strong social media presence. Contact us to get started.
Develop Brand Awareness (Followers)
Build Relationships (Engagement)
Increasing Website Exposure (Traffic & Conversions)
Let’s Get Back To The Basics
Social Media In Today’s World
The way people use social media has changed as well! It was originally created as a way for friends and family to communicate and socialize online, but it has become so much more than that. In today’s world, yes the main use remains to be interacting with friends and family, but it’s also an opportunity for brands and consumers or leads to connect. Listen to these recent statistics. 71% of consumers who had a positive social media experience with a brand were likely to recommend it to other people, and 21% of consumers are more likely to buy from brands that they can reach on social media. Social media platforms have started doubling as ecommerce platforms and/or as a major step in your marketing funnel for building connections.
So if you’re new to social media, what you need to understand as a business owner is that at its core social media is a place for people to connect with friends, family and brands alike. And as it continues to grow at an explosive rate you’ll want to take advantage of it for your business. That’s where social media marketing services come in.
What Is Social Media Marketing?
All of that sounds pretty good right? So where do you start? Well, some of the social media platforms you can use to do this are Facebook, Instagram, Twitter, LinkedIn and Pinterest.
The important thing to know is that there are two parts to social media marketing: organic social media management, which you will read about on this page and paid social media advertising services which you can click there to read more about.
The way to best decide how to go about your social media marketing plan is to first decide what your business goals and marketing goals are and what you would like to get out of social media marketing. So let’s talk a little more about that below.
How Can A Social Media Marketing Campaign Help My Business?
Social media marketing helps you put strategic social media content and/or social ads in front of them where they’re already scrolling and spending their time. This gives your business valuable, extensive and targeted exposure.
When you leverage social media marketing effectively, you maximize your reach, qualified website traffic and conversions. What are conversions? Conversions can either be a completed sale, a completed lead form or anything else that you deem as a valuable action on your site. Typically, conversions are what you call the end goal action you’re wanting to receive from your social media efforts.
This is why it’s important to determine what your goals are first so that you can then plan your social media marketing plan accordingly to meet those goals!
So, What’s The Difference Between Social Media Marketing & Digital Marketing In General?
We get this question a lot! The short answer is that social media marketing is one of the services that falls under the umbrella of digital marketing services.
Digital marketing is a term that encompasses all of the many different digital marketing methods you can execute including social media marketing, SEO (search engine optimization), PPC (pay per click) ads, email marketing, content marketing and more.
So as you can see, social media marketing is just one working component under a bigger digital marketing strategy. That’s why we are a full service agency that offers social media marketing in addition to the other services listed above. This is because you want your social media efforts to be in support of and supported by all of your other digital marketing efforts.
Is Being Active On Social Media Platforms Important To Your Business?
If you have been using social media for a while now, you’ve probably seen and interacted with a business page’s post or ad- especially if it was a brand you like! Your target audience is no different. They like engaging with brands they favor and trust. But how do you create that brand-consumer trust?
That is where social media marketing, or also commonly known as SMM promotion, comes in. This specific digital marketing method aims to increase brand awareness and establish brand trust by building a solid social media presence for your brand. But really, how important is a social media for a business like yours? Let’s check out these statistics.
- 66% of Facebook users
- 90% of Instagram users
- 74% of Facebook users
- 83% of Pinners
- 53% of users
- 89% of online marketers
- 77% of Twitter users
- 90 million of LinkedIn users
say that they Like or Follow a brand on this social platform.
say that they follow a business on this social network, which also translates to IG users being keen on interacting with brands they like.
state that they check their Facebook accounts every day.
have reportedly made a purchase based on the content they saw from brands on Pinterest.
say they purchased a product they first discovered on Twitter
state that Instagram has been a very effective social media platform for influencer marketing.
say that they feel more positive about a certain brand when their Tweet has been replied to.
are senior-level influencers, while 63 million of them are in decision-making positions.
The statistics say it all! An effective social media marketing strategy indeed plays a vital role in growing your brand and revenue. And when we say an effective social media marketing strategy, it should be more than just publishing posts and creating social ads. It needs to be fresh, targeted, engaging and personalized to your brand. Our social media services can help you.
The Benefits Of Social Media Marketing Services
Improve Your Credibility As A Brand
Attract A Targeted Audience
Direct Access To Your Customers
Social Media Can Help Your SEO Rankings
How to market on Social Media
So far we’ve talked a lot about what social media marketing is, the benefits of social media marketing for small businesses and what it can do for your brand. So your next question may be, “How do you do it?” How do you effectively market your business on social media? Well, let’s break it down into 5 main steps.
How do you find this information? Well, there are a couple of ways. For your competitors, start by simply looking at their social media pages. What are they posting? Do they get good engagement on their post and/or do they have a decent amount of followers? On Facebook, there’s a feature where you can literally click to see what Facebook ads they’re running as well. Overall, you want to conduct a social media audit of your competitors.
Take note of what they’re doing and jot it down (either as something to try or something to avoid!). Then, assuming you have a shared target market, look at how people are responding to their content. Do they comment a lot or have a good amount of reviews? And in both of those instances, is it positive or negative overall? When it comes to your customers, Facebook has another feature called Facebook Audience Insights which can give you some ideas of what your target audience seems to be interested in on Facebook given their behavior patterns on the app.
Beyond this, take a moment to really think about what motivates your target audience’s purchasing decisions. What problem are they trying to solve or what goal are they trying to accomplish by ordering your product or using your service? Understanding your customers should be at the heart of every piece of marketing content you put out.
And lastly, you want to be educated about the social media platform you’re utilizing. Be aware of how people utilize the platform, and cater your content to their behavior patterns. Here’s an example. If you have a longform video to publish, Twitter may not be the optimal platform given that tweets are limited to 280 characters and people are used to consuming short bursts of content there. Whereas when people go to YouTube, their mindset is ready to consume some longer-form content.
So with all of your knowledge compiled about your competitors, your target audience and your social media platforms, let’s move on to the next step.
Plan Out Your Content Accordingly
Remember that social media marketing is all about capturing the attention of targeted, qualified, relevant followers to enter them into the top of your sales funnel. So your social media content should be less sales-heavy and more customer-focused. Provide informative, helpful content that makes you a thought leader in your space while simultaneously providing value to potential customers.
The other perk that comes with planning out your social media content is it gives you time to think about your messaging in advance. Decide what you want your brand tone to be and how you want to interact with your followers.
Optimize Your Accounts
Also, if you’re managing multiple social media accounts for your business, you want to make sure everything looks unified across the board. Somebody should be able to easily find you by typing in your business name on any social media platform. One good way to ensure this is to change your handle to be the same on every platform. Your handle is the @username which is separate from your “name” on social platforms. Make sure they’re all the same to make your business accessible and convenient for users.
The last tip we have for you on optimizing your social media accounts is actually a fairly new feature. Social media platforms are slowly starting to roll out their own native “SEO” processes if you will. This means when someone types in certain words into the platform’s search bar, your account can appear in the search results even if the user did not search a hashtag or location tag. When you’re optimizing your bio, particularly on Instagram, make sure you include “keywords” or words that people are likely to search for, in relation to your business. For instance, if you own a deli, make sure to include the words “deli” and “restaurant” in your bio as these are keywords people will likely search if they’re are looking for a deli in their area.
Decide If Social Advertising Is For You
- Do you have the time to invest in an organic approach or do you need immediate website traffic?
- Are you looking for an extended reach within your target audience beyond what organic social media can provide?
- Do you have an existing customer list, email subscriber list or any other historical data to work with?
- Are you ready to set aside at least $20/day in ad spend?
The way you answer those questions will help you determine whether or not you need to invest in social media advertising, social media management or both!
Do I need to hire a Social Media Promotion Company?
When managing your business’ social media accounts, you should not put all your eggs in one basket. Yes, they are all social media platforms, but they are different in their own way. Just like businesses in the same industry, each of these social media networks have their own strengths and features that can be useful to your business. That’s why it’s crucial for you to have an effective social strategy on more than one platform.
But wouldn’t that be time consuming? If you do it yourself, yes it can consume your time and resources. But the good news is that you don’t have to do it yourself. Our online marketing company can help you with our social media marketing services.
Our social media promotion service has a proven track record of helping businesses achieve their goals in social media marketing. Whether you’re aiming to grow your audience, generate more leads, get more new customers, or increase your ROI – Technaitra is here to help.
Social Media Marketing for Small Businesses
Our Social Media Marketing Services is here to help.
You can avail our social media promotion service for any of the social media platforms below. If you want to learn more about our SMM promotion services, then you can simply click the buttons below or schedule a free meeting with one of our digital marketing experts.
THE DOs and DON’Ts of Social Media Marketing
- Target vague, large demographics
- Post sporadically or seldom
- Use random hashtags that you think of on the spot
- Leave DMs on read or comments unresponded to
- Post only about your services and accolades
- Continue posting without ever measuring your engagement
- Leave your bio with sections missing or broken links
- Fail to think of your social media efforts as a part of a bigger digital marketing strategy
- Publish things blindly without knowing what to expect from your efforts
- Make uninformed decisions without looking at any data
- Create a specific customer avatar
- Create a content calendar with planned posts
- Research your hashtags in advance to use the most effective ones
- Respond to all comments and DMs promptly
- Use your posts to accomplish your customers’ goals or solve their pain points
- A/B test the type of content you publish to see what performs best
- Optimize your bio & about sections
- Cross promote your other marketing channels as needed
- Set immediate & long-term goals
- Run regular reports to track the important metrics
How Our Marketing Agency Increased A Client’s Profit From $0 To $3,426.62 In One Month
Selling commodity products such as t-shirts is not an easy feat considering the fierce competition in this industry. So when this particular client asked for our help, we happily took on the challenge. The client said that prior to signing up with Technaitra, they had zero online sales.
But when our social media team took over their social media promotions, their revenue spiked up! From having literally zero sales to yielding $3,426.62 in just one month, our client was also able to garner almost 3x ROI with spending only $30 a day. Check out more of our case studies here and find out why our clients love us!
Our Proven Effective Social Media Marketing Process
Assign A Dedicated Social Media Account Manager To Your Account
You will be assigned a dedicated social media account manager to develop your strategy and execute it. This person will learn your business and be your primary contact. You will be able to communicate with your social media manager daily via email or schedule a call at a time that is convenient for the both of us.
Develop A Social Media Strategy That Is Specific To Your Business
The first step we will take with your social media campaign is to perform research and develop your strategy. We will do a competitive analysis, develop a buyer’s persona, and define an effective content strategy. We will also develop advertising strategies and funnels for your social campaigns to show you the roadmap to success.
Develop Engaging Content Calendars And Posts
Once you agree on the social media strategy we develop, we will start execution. We will develop social media posts that are unique to your brand. For quality assurance, this content can be prepared in a monthly content calendar. You will have an opportunity to review and approve before anything goes live on your social media profile.
Growth Optimization And Daily Maintenance
Our social media marketing services include daily management and growth optimization. We monitor all social media activity (comments, messages, and reviews), and aim to respond within 24 business hours. In addition, we will use organic tactics (hashtags, following, contests, etc.) to grow your social media channels.
Reporting And Communication
Your social media manager will prepare monthly reports for you to review. You will also have 24/7 access to our reporting software to view your campaign’s real-time progress. In terms of meetings, we can schedule weekly, biweekly, or monthly meetings to discuss progress.
Why Choose Our Social Media Marketing Services
There are no surprises
Low risk contracts
Get more for your money
Are You Ready To Take Your Social Media Presence To The Next Level?
Social media has been continuously evolving through the years. Every now and then, new trends pop up as fresh features and algorithms are being released. And this makes it more crucial for marketers to keep up with the latest changes.
Technaitra is always up-to-date. If you utilize our social media marketing services, you can rest assured that all of our marketing strategies are aligned with the latest trends. And what does this mean for your business? It means you can get ahead of the competition!