Let us elucidate it for you with the following explainer video of How YouTube Advertising Works?
Fascinating Facts about YouTube
- Every month around 1.9 billion logged-in users visit YouTube
- 96 percent of 18- to 24-year-old internet users use YouTube
- Consumers prefer YouTube the most to watch video content
- YouTube works in 80 different languages
- Since 2016, twice as many small- and medium-sized businesses are advertising on YouTube
- YouTube is the 2nd most-visited website in existence
- YouTube mobile ads grabs attention of the viewers 83 percent of the time
- YouTube reaches 18- to 34-year-olds more than any TV network
- Videos Engage users for longer on the Website
- YouTube is the top IOS app of Last Year
- The top ten YouTube stars earned 42 percent more money in 2019
- People have watched till now 50,000 years of product review videos
Let’s Talk About YouTube Advertising Cost in India
Before starting the advertising on YouTube, people usually worry about YouTube Advertising Cost. So here we are going to talk about how much you can be charged for YouTube Marketing. With YouTube advertising, you need to pay per video view. And a typical video ad runs between $.10 and $.30 per view. It further depends on your video quality, your targeting as well as your overall goal.
The video quality is the only reason you stay and watch the video entirely, because if you can have the best targeting and a very good amount of budget in the world but the quality of that video is not up to the mark, then it will have no meaning. If you want to lower down the cost of a YouTube ad then it is necessary to have a quality video. We strongly suggest you to hire a YouTube Video Promotion Service in order to drive down the YouTube Advertising Cost India.
The key findings Related to Video Content from a Study held by BrightCove – “The Leading Provider for Video”
- 85% of consumers between the ages of 18-34 stated that they’ve purchased a product or service after viewing a video
- 62% of buyers find it important for products and services to share their information through video as video drive sales & brand engagement.
Moreover, after analyzing consumer preferences in relation to marketing-specific content, let’s discuss about the main 3 important takeaways that highlight video as one of the most powerful forms of content:
- Most Memorable form of Content: 29% of Consumers aged between 18 -34 find video more memorable than other forms of content. Video was ranked significantly higher than other forms of content such as display ads, email marketing, case studies, text ads among others.
- Video Engages Consumers More: 56% buyers between the ages of 18 to 34 feel that video is more engaging than other forms of content
- Video is Preferred for Brand and Marketing Communication: 46 percent of people aged between 18 -34 prefer video content to other forms of brand and marketing communication.
“Videos have significant impact on consumers” choices as well as their buying decisions. The study also revealed the significance of Social Media as in addition to seeing an increased brand engagement through a video which was shared on social media, the study supports the need for more interactive content as it is a rising trend that immediately connects a consumer to a brand. The key takeaways to support the impact of Social Media include:
- 66% of people report that they engaged with a brand after viewing a video on social media. And from there the actions taken by them were reported:
Visiting the brand’s Website and Conducting further Research
- 57% consumers find it helpful when the videos have a distinct CTA i.e. the call-to-action buttons which offer them the ability to engage directly with the brand. More specifically, 41% of the viewers expressed interest for links at the end of videos that lead them to the website or landing page of the website for more information about the brand and its offerings.
- 30 percent of buyers want to access the links that allow them to directly purchase a product which proves an increase in demand for shoppable content.
- Lastly, consumers feel that it’s important to see a video before making a purchase for a specific product online:
Personal Electronics (56 percent)
Household Appliances (52 percent)
Tools (48 percent)
Software (47 percent)
Clothing and Makeup (35 percent) and
Personal Care (27 percent).
You can set yourself apart from 90 percent of other businesses simply by getting started marketing on YouTube. This might not even surprise you, Right. YouTube is the leading service that allows you to easily put videos online, and if your YouTube Video Promotion Services & strategy does not have a video component tied with it, then there are solid chances that your visibility and business growth potential will suffer. Therefore, the video should become a critical piece of the marketing strategy.
Supercharge Your YouTube Video Promotion
YouTube has Largest Audience Base. Make Sure your Brand can connect with them.
Why Your Business need Video Advertising
Gain Relevant Leads Through YouTube Ads
We work with you on unique and engaging content in order to reach out to key influencers on the platform to praise your brand.
Get Higher Conversions with the right YouTube strategy.
The YouTube platform has become the largest video platform online for the content that is user-generated. YouTube have many opportunities in terms of innovative and effective marketing/advertising. We at technaitra.com create advertising campaigns so that your brand can take advantage of the growing audiences on the platform. Our efficient team identifies new opportunities to leverage the Second Largest Search Engine in the best Possible way.
YouTube Generates More Traffic and Leads
Non Expensive Way to Reach Global Audience
YouTube has Higher Influencer Outreach
YouTube influencers play an important role in the long-term growth of the YouTube platform. Our team targets the main influencers who are most likely to have a close connection to your audience and make them to create engaging content that will positively affect your brand. We help your brand to place at the forefront. Sponsored content from influencers channels are unbeatable methods for increasing brand recognition as well as increasing your sales and conversions.